"From insight ā impact, designing products that matter."
ACTIVE MISSION
A single hero-arc. High-density design logistics.
CRAFT MY PLATE
FoodTech & Catering Ops
PRODUCT DESIGNER
APRIL 2025 ā PRESENT
I designed end-to-end experiences across the consumer app, a vendor-facing business platform, and internal operational tools along with building and maintaining a design system from scratch.
Increased repeat orders and user retention by designing a post-order growth loop with loyalty features.
Boosted small-event orders by creating curated ordering experiences that eliminated decision fatigue.
Improved the app store rating by launching a streamlined user feedback system with in-app and WhatsApp notification triggers.
Reduced operational errors and delays by building internal tools for better cross-team coordination and improved workflow efficiency.

ORIGIN STORY
PRODUCT DESIGN / UX RESEARCH / BEHAVIOUR ANALYSYS / FUNNEL METRICS / PRODUCT STRATEGY
FIGMA / ANTIGRAVITY / NOTEBOOKLM / ZEPLIN / MIXPANEL / POSTHOG


